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Consumer Electronics Tradeshow 2023 Las Vegas

янв. 9-го
09:30 - 10:15
C Space Storyteller: Knotch, IBM and Unilever ARIA, Level 2, Mariposa Ballroom The Modern Marketer’s biggest dilemma; Trust. Michelle Peluso, SVP & CMO of IBM and Keith Weed, CMO of Unilever discuss with Anda Gansca, CEO & Founder of Knotch, how new technologies are providing solutions to age old problems.
  • Keith Weed
    CMO, Unilever
  • Michelle Peluso
    SVP & CMO, IBM
  • Anda Gansca
    CEO & Founder, Knotch
11:00 - 11:45
C Space Storyteller: P&G ARIA, Level 2, Mariposa Ballroom Cutting the cord. Over-the-top viewing. Consumers are changing their media habits. Join P&G’s Chief Brand Officer, Marc Pritchard, to learn how P&G’s global brands are creating an effective and efficient marketing ecosystem, and connecting authentically with today’s consumers.
  • Marc Pritchard
    Chief Brand Officer, P&G
14:45 - 15:30
C Space Storyteller: Reinventing the Agency ARIA, Level 2, Mariposa Ballroom Technology’s impact on the advertising industry has changed what clients expect from their agencies. Top ad agency executives discuss measures they’re taking to stay ahead of the trends and how the agency of tomorrow may look differently.