Consumer Electronics Tradeshow 2021 Las Vegas (All Digital)
11:15 - 12:00
The 21st Century Athlete ARIA, Level 3, Ironwood Ballroom Today’s athletes are “always on”, having to find time to manage their personal brand across multiple platforms while supporting brand campaigns of their sponsors. What is the secret formula for athletes and their brand partners to be a successful match?
13:15 - 14:00
New Sponsorship Partnerships Redesigning Fan Engagement ARIA, Level 3, Ironwood Ballroom New hardware and technology is allowing teams and leagues to generate new revenue sources and drive higher fan engagement. Showing real examples, these panelists will walk us through how groundbreaking new partnerships are changing the sports marketing landscape.
- Jill StelfoxCEO, Graffiti Sports0
14:00 - 14:45
The Connected Athlete: Building Better Athletes ARIA, Level 3, Ironwood Ballroom Elite athletes have access to the best sports scientists, technology and coaches to measure their movement, track their performance data and guide their improvement. Learn how athletes and coaches are unlocking potential, and how sports technology innovators place athletic potential in reach of athletes at all levels.
- Marilou McFarlaneWomen in Sports Tech, President0
- Colette Lucas-ConwellU.S National Rowing, Professional Coxswain0
15:00 - 15:45
The Smart Venue ARIA, Level 3, Ironwood Ballroom The smart venue is paving the way for new partnerships, while revolutionizing the fan experience. Discover how sports and entertainment venues are using technology to engage with their audiences. From integrated stadiums to brand optimization and immersive experiences, this is just the beginning.
- Mark LehewSports and Entertainment North America SAP, Vice President0
10:15 - 11:00
Immersive Media ARIA, Level 3, Ironwood Ballroom Mixed reality and immersive media changing how we consume sports. Creating new ways for fans to interact and experience the game like never before, cutting-edge visionaries will address what’s here and what’s next.
11:15 - 12:00
The Technology of Sports and Fan Experiences ARIA, Level 3, Ironwood Ballroom With more than 380 million fans worldwide, esports has emerged as the hot ticket. This session will discuss the forces driving explosive growth, content that resonates and how the industry is leveraging technology to meet fans on their turf.
13:15 - 14:00
eSports and Monetization ARIA, Level 3, Ironwood Ballroom eSports has gone mainstream with live venues and leagues forming in cities around the world. Live competitions draw thousands of fans and millions more streaming events around the world. We’ll explore the new monetization opportunities in this new paradigm.
14:15 - 15:00