Consumer Electronics Tradeshow 2021 Las Vegas (All Digital)
09:00 - 09:45
Audience Battle Royale: The Future of the TV Industry ARIA, Level 1, Joshua 9 As viewers transform how they access and pay for content, what is the best way to build a meaningful business around TV? Is it possible to piece together big enough audience across new OTT channels/platform to matter to brand partners?
- Nancy DanielsChief Brand Officer , Discovery & Factual0
- Ben LererCEO, Group Nine Media0
09:45 - 10:05
Spotlight Conversation ARIA, Level 1, Joshua 9 EY provides exclusive research on industry trends.
10:05 - 10:35
Headliner Conversation with Viacom CEO Bob Bakish ARIA, Level 1, Joshua 9 An in-depth interview of a top entertainment personality.
- Bob BakishCEO, Viacom0
10:35 - 11:20
New Rules of Engagement in the Disrupted Age ARIA, Level 1, Joshua 9 It’s not just about making a good first impression. Brands must maintain a respectful but near constant presence with consumers and audiences. How are video and social platforms, online publishers and OTT players providing the best opportunities to smartly engage? What is the right omnichannel approach and creative direction to capture attention? Top marketers and platforms discuss their strategies to connect in today's disrupted landscape.
- Jen WongCEO, Reddit0
- Lilian TomovichChief Marketing and Experience Officer , MGM Resorts International0
- Danielle LeeGlobal Head of Partner Solutions , Spotify0
11:20 - 12:00
Into the Zeitgeist: The Direct-To-Consumer Entertainment Economy ARIA, Level 1, Joshua 9 TV, films, video games and music are increasingly delivered to consumers directly across a dizzying array of services and channels. What are the best business models, content discovery mechanisms and consumer experiences to succeed in this brave new media category?
- Neal MohanChief Product Officer , YouTube0
- Kelly CampbellCMO, Hulu0
13:00 - 13:30
Headliner Conversation with Matthew Henick, Head of Content Strategy and Planning, Facebook ARIA, Level 1, Joshua 9 An in-depth interview of a top entertainment personality.
13:30 - 14:15
Brands and Trendsetting Storytelling Across Platforms ARIA, Level 1, Joshua 9 In an onslaught of media options – storytelling can still reliably forge a compelling relationship with the audience. Who are the brilliant minds behind cutting-edge content, shaped by AR/VR, social media, AI and other technologies?
- Molly BattinExecutive VP and Global Chief Communications and Corporate Marketing Officer , Turner0
14:15 - 15:00
Go Big or Go Big or Go Home – The IdeaMakers ARIA, Level 1, Joshua 9 More so than for any other industry, the entertainment business can never rest on its laurels. There must always be great risk and provocative thinking to continue to shock, surprise and entertain. What are the next moonshots in media and entertainment?
- Aimee LapicCMO, Pandora0
15:00 - 15:45
Trust and Transparency in Cross Platform Measurement ARIA, Level 1, Joshua 9 Marketers talk about opportunities and challenges in trusting that the right target audiences are interacting with their messaging.
15:45 - 16:30